Sara, SOERA Fashion Editor Sara · SOERA Fashion Editor

The SOERA Trend Blog is your weekly edit of what to wear now — the runway and street-style trends worth knowing, the season's freshest arrivals, and the styling ideas that make them yours. Every story is written by our editor Sara, always with the exact SOERA pieces to shop the look. Consider it your shortcut from inspiration to outfit.

Plum, Aubergine & Berry: the Dark Jewel Tone August Wants - SOERA

Plum, Aubergine & Berry: the Dark Jewel Tone August Wants

The palette has shifted. August is reaching past pastels and sun-bleached neutrals toward something richer — plum, aubergine and deep berry are the jewel tones redefining late summer dressing right now.